After a long break from blogging, I sat down to write again and froze at the first screen. Dozens of things happen across my companies every day, yet not one of them felt like something I could pull out and write about.
Writing a post is actually three jobs
I tried picking topics myself first. The problem: everything I wanted to write about was too specialized: inside-baseball that nobody outside my industry would read. And as anyone who blogs knows, the writing isn't even the hard part. The hard part is keyword work: finding the words people actually search for. Doing that by hand, I didn't know where to begin.
So I started asking the AI assistant that already works alongside me every day. And in that process I realized a blog post is really three different jobs. One: choosing a topic (the most universal story among the things I've actually done). Two: finding keywords (what's searched often, what's rising right now). Three: shaping the writing. Three completely different kinds of work that I had been lumping together as "blogging."
So we split the work
Once I saw the three jobs, the division of labor was obvious. The AI pulls topic candidates from my work records. The AI researches keywords (including ones I'd never think of) and brings me its picks with the numbers. And the writing? I do it. Precisely: I dictate a rough draft in my own voice, and the AI cleans up the grammar and tunes the tone.
The story has to stay mine
Could I let the AI write the whole thing? Of course. But a blog, of all things, should carry my own stories. What I delegate is the packaging: my assistant handles Korean and English better than I do, so it makes my message land as comfortably as possible. The story is human; the polish is machine.
The post you are reading right now was made exactly this way.
If you want to try: three steps
- Let the AI accumulate context about your work: what you do, how you speak.
- Connect one daily routine, like your inbox or calendar, so it has material.
- When you delegate, ask for candidates rather than finished products. Choosing is what keeps you in the result.
Are you still blogging alone, without an assistant? If so, I'm curious: which part slows you down the most?
